There is a variety of mall display ads. The main ones are ads in 8-foot enclosures, massive sky murals that hang high above consumers, static ads in two-, three- or four-panel directories and backlit displays.
Ads are typically positioned in high traffic, line-of-sight locations such as entrances, food court areas and walkways. Mall Displays are very effective for brands and retailers as they put your message top of mind among consumers at / near point of sale. They can be used effectively to drive consumers to specific locations by localizing your message and concentrating on your best prospects while minimizing waste.
Mall Panels work well because the ads are highly visible and they deliver your advertising to active shoppers, in most cases at eye level, making it impossible to miss.
In addition, Mall Marketing in general is popular among SMS texting and other mobile components