Wallscapes, also known as Super Graphics, accommodate a wide variety of unusual creative sizes and shapes and they are massive by nature. They tower above the streets creating a spectacular landmark. Wallscapes deliver high frequency although the reach does vary by location. Regardless of the location tough, they still provide a dominance in key markets as they are typically located in high profile spots.
Wallscapes are a large and high impact medium of advertising that have traditionally penetrated areas where other out-of-home coverage is limited or unavailable by using the pre-existing structure such as tall buildings, high rises and other large constructions. Such structures are found in the “downtown” areas but can also be found on the sides of apartment buildings, parking garages, and other various high profile buildings throughout a city.
Wallscapes target both vehicular and pedestrian traffic of city professionals as well as tourists and are great for branding and creative campaigns.