Wild Posting is best used for a guerrilla marketing type of campaign. Posters are adhered to construction site barricades, building facades, in alleyways, and on assorted buildings. For the right product or service, Wild Posting is an excellent choice of media for a comparatively inexpensive cost, demographic-specific and in-your-face format. It can strengthen an entire media mix or will effectively stand alone. Specific location domination programs can also be created.
Wild Posting is impactful and is extremely visible so people notice it because most often they are located in high traffic spots. Wild Posting can be used to target specific communities and could also be executed in a strategic manner or in the fashion of an “all out blitz”. The time frame of Wild Posting is very flexible. It can be done for one night, one weekend, a week or month long campaigns.