Wheat-Pasting is best used for a guerrilla “wild-type” marketing. Posters are adhered to construction site barricades, building facades, in alleyways, and on assorted buildings. For the right product or service, Wheat-Pasting is an excellent choice of media for a comparatively inexpensive cost, demographic-specific and in-your-face format. It can strengthen an entire media mix or will effectively stand alone. Specific location domination programs can also be created. Swing Media has Wheat-Pasting nationwide and in the UK, Italy, and all over Europe.

Wheat-Paste is impactful and is extremely visible so people notice it because most often they are located in high traffic spots. Wheat-Pasting can be used to target specific communities and could also be executed in a strategic manner or in the fashion of an “all out blitz”. The time frame of Wheat-Pasting is very flexible. It can be done for one night, one weekend, a week or month long campaigns.